Sugar & Charm is a lifestyle and entertaining website sharing baking recipes, desserts, cocktails, and effortless entertaining ideas for charming gatherings at home.

Hi! Welcome to Sugar & Charm! I’m Eden Passante, and I develop, create, style, and photograph every recipe and gathering you see here.

Sugar & Charm is a place for easy baking recipes, beautiful desserts, cocktails, and effortless entertaining ideas to help you create charming gatherings at home.

I believe hosting doesn’t have to mean cooking a complicated meal. Instead, it’s about creating a welcoming atmosphere with simple food, a great dessert, a signature drink, and thoughtful details like candles, flowers, and music that make people feel special.

My goal is to help you create meaningful moments with friends and family through gatherings that feel joyful, relaxed, and full of charm.

More About Eden

I grew up in a small coastal town in Northern California where the rugged ocean meets towering redwood trees. There wasn’t much to do, so I spent my time baking, crafting, and taking every art class available.

At 18, I moved to Los Angeles and later earned a Bachelor’s Degree in Home Economics from California State University, Northridge.

I started Sugar & Charm in 2010 as a creative outlet where I could share my love of entertaining, baking, decorating, crafting, and creating beautiful gatherings at home. Over the years it has grown into a destination where readers can find easy recipes, desserts, cocktails, and ideas for hosting gatherings that feel welcoming and memorable.

My style of entertaining focuses on lovely presentations, charming details, gorgeous platters, and uncomplicated food. From large cheese boards to elegant signature cocktails and beautiful desserts, I believe anyone can host a gathering that feels special.

Features and Publications

Over the years, my work has been featured in many notable publications, including The Wall Street Journal, Real Simple, Martha Stewart, House Beautiful, CNN, Better Homes & Gardens, Home and Family, Food Network, and KTLA.

Over the years, I’ve partnered with hundreds of leading lifestyle brands, including Williams Sonoma, Etsy, Macy’s, Target, Pinterest, Vitamix, and Crate & Barrel, among many others.

In 2019, Sugar & Charm was nominated for Best Entertaining Blog in the SAVEUR Blog Awards and named one of the Top 10 Entertaining Blogs by Domino.

Home Economics

My degree in Home Economics from California State University, Northridge has been invaluable to my career as an entertaining expert.

Through my coursework, I studied food science, nutrition, food management, textiles, family studies, finance, and child development — all of which influence the way I approach entertaining, recipe development, and hosting gatherings.

I’m passionate about the art of Home Economics and support the American Association of Family and Consumer Sciences.

My Entertaining Book

In addition to creating content for Sugar & Charm, I’m the author of Entertaining with Charm, which became an Amazon #1 bestseller in Party Food and Cooking Reference.

In the book I share my favorite recipes for gatherings along with my best tips for hosting charming and memorable get-togethers.

I live in Los Angeles with my husband, two boys, and a sweet dog named Bella!

You can follow along with my daily adventures on my Instagram Stories.